AXIOS x BCG

Backbeat partnered with Ansera to create an interactive AI-powered experience for their client Axios. The installation allowed event attendees to explore and contribute to a study about how CEOs think about artificial intelligence.

The experience debuted during AI New York Tech Week in New York City, where leaders across technology, media, venture capital, and enterprise gathered to discuss the future of AI.

Axios had conducted research with CEOs to better understand how business leaders view the opportunities, risks, and long-term impact of artificial intelligence.

Backbeat designed and built an installation where the research itself became an AI-driven conversation.

Participants could interact with the study, ask questions about the data, and contribute their own perspectives. Those responses were analyzed in real time and added back into the dataset, allowing the experience to evolve throughout the event.