Superbowl LVII

For Super Bowl LVII, Backbeat had the opportunity to create custom animation content for a massive vinyl installation of the Vince Lombardi Trophy displayed on the side of One Arizona Center in Phoenix.

Super Bowl productions operate at an extremely high level of precision, and this project was no exception. The animation needed to work seamlessly with a large-format printed graphic of the trophy mounted to the building. Because of the scale of the installation, every visual detail had to be carefully designed to align with the physical artwork and maintain the illusion of depth and dimensionality.

Our team developed motion graphics that enhanced the printed image, bringing the trophy to life through subtle animation, lighting effects, and movement that complemented the structure of the graphic.

Additional motion graphics support from the incredibly talented Greg D’Amico helped bring the final visuals together.

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